我知道很多人都在做油管频道，所以我找到这本实体书《YouTube公式》-《YouTube Formula》与大家分享。如果能被命名为公式，一般都不会太差，毕竟是XX公式，所以一定要系统全面，有基础知识，有高级策略和技巧。
YouTube公式》一书是由威利出版社发行的（世界上最古老、最知名的学术出版社之一，享有世界上第一家独立学术图书出版商和第三大学术期刊出版商的美誉，以前买过很多这本书）。亚马逊也有实体书出售，新鲜出炉，2021年2月才上架，kindle版15美元，实体书18.49美元。
内容总共接近300页，大纲如下，基本上是如何做YouTube油管赚钱的事情，非常清楚，具体细节太多，自己看吧。策略和方法都在这里了，剩下的就是：你的决心+创造。
德拉-埃文斯在YouTube上创造了600多亿次浏览量，帮助24个频道从零增长到100万用户。在《YouTube公式》中。任何人都可以解锁算法，以推动浏览量、建立受众和增加收入，这位最大的YouTube教程频道的所有者提供了获得每个YouTube创作者和战略家想要的结果的秘密。埃弗斯将揭示读者在其他地方无法得到的东西：负责决定平台上成功与否的YouTube算法的内部运作，以及创作者如何利用它来发挥自己的优势。
本书充满了可操作的建议和具体策略，教读者如何。
- 开设一个频道
- 创造改变生活的内容
- 推动浏览量和订阅者的快速增长
- 建立品牌并提高参与度
- 提高可搜索性
- 实现内容和受众的货币化
《The YouTube Formula》充满了来自成功的YouTube创作者的案例研究和信息，是任何希望在该平台上看到真正商业成果的创作者、企业家、社交媒体战略家和品牌经理的理想选择。
PART I: The Platform
1 Try, Fail, Analyze, Adjust: A YouTube History Lesson
2 The YouTube Ecosystem
Beware of Copyright
Ad Revenue Sharing
An Evolving, Thriving System
3 The YouTube AI: A Deep Learning Machine
The AI Evolution
Diving Deep into the Deep Learning Machine
A Machine at Work … and It’s Working
4 The Algorithm Breakdown
Part 1: Gathering and Using Data
Part 2 Algorithms with an “S”
It’s Not YouTube’s Fault
PART II: The Opportunity
5 Why Most YouTube Channels Fail to Succeed
Become a Student of the Data
The Comparison and Copycat Traps
Course Correction and Consistency
Getting the Right Feedback
The Wrong Content
YouTube Superstitions
Burnout
Focus
6 Make Money Partnering with YouTube
Joining the Partner Program
The Money Logistics
Additional YPP Revenue Opportunities
Make Even More with Ad Revenue
YPP AdSense Is Just the Beginning
7 Use Your Influence to Generate Big Money
Why Not You?
Merchandising
Brand Integrations and Influencer Marketing
Business Ownership
Limitless Opportunities
8 The Real Power of Your Influence: Making a Difference
Planting a Forest of Influence
Raising Money and Awareness
9 How Businesses Extend Their Reach and Drive Revenue
Demand = Opportunity
Think Bigger
Break into Big Brands
Optimize with Split Testing
Take Smart Risks
Think Evergreen
Be Your Own Influencer
Embrace the Digital World
Apply Omnichannel Attribution
Use Paid Acquisition
Learn Strategies and Use Them
PART III: The YouTube Formula
10 The Data‐ Driven, Human‐ Centered Formula
YouTube Sixth Sense
Know Your Goal, Know Your Why
Become Aligned with YouTube’s Goal
Traffic and Momentum: Decoding the Viewer
Action Exercise
11 Identify Your Audience
Don’t Make Videos for Yourself
Find the Sweet Spot
Not All Channels Are Created Equal
The AI Needs to Know Your Audience, Too
But … How Do I Learn about My Audience?
Action Exercise
12 Recon and Research
Reconnaissance
Research
The Ultimate Unicorn: Jesus
Action Exercise
13 Content Is King
Ads with Impact
What Is Content, Exactly?
Pattern of Narration: Storytelling
Making Your Content Pop
Authenticity and Emotional Connection
Content for Sales
It Works Across the Board
Make a Lasting Impact
Action Exercise
14 Feedback Is Queen
Human Feedback
Data Feedback
Human + Data Feedback: A Winning Combo
Action Exercise
15 Title and Thumbnail: Success Starts with a Click
Grabbing Attention Visually: The Science
Thumbnail Strategies
Video Titles
Downloadable Tools for Title Generation
Action Exercise
16 Engaging Viewers’ Attention So They Watch More
Respect Your Viewer’s Commitment
Engagement and Disengagement Triggers
How to Read the Metrics
Average Views per Viewer
The 50% Rule
The 30% Rule
Maintain the Value Proposition
Message First
Pattern Interrupts
Mastering Engagement
Action Exercise
17 Creating a YouTube Content Strategy
Part One: Strategize for Your Audience
Part Two: Strategize to Leverage the Algorithm
Action Exercise
18 Building a Community around Your Content
Creation Story
Creed
Icons
Rituals
Sacred Words/Lexicon
Nonbelievers
Leader
Distribution
The Ninth Fundamental
The People Are the Brand
Action Exercise
19 Optimizing, Launching, and Promoting Your Video
How to Upload a Video
How to Optimize a Video
How to Launch Content
How to Promote a Video
Promote Organically First
Paid Strategies to Grow an Audience
Paid Strategies to Sell
Action Exercise
20 Tweaking Your Content
Real‐ Time Tweaks versus Long‐ Term Tweaks
How to Determine Your Baselines
What to Do with Your Real‐ Time Baselines
Have Backup Plans Ready
What to Do with Your Long‐ Term Baselines
Split Testing
Small Tweaks
Just Do It
Action Exercise
21 Try, Fail, Analyze, Adjust: Your YouTube Success
Appendix: Free YouTube Formula Bonus Companion Course
About the Author
This Is Not Your Normal Acknowledgement
Index
End User License Agreement
